Nature's Original Energy Source

The Most Nutritious Cane Sugar

The Hand Crafted Process



noun - pəˈnālə

• An unrefined sugar product typical of Central and South America, which is obtained from the evaporation of sugarcane.

The Real Raw Sugar

    The way cane sugar is supposed to be, The Real Raw Sugar cane sugar is hand cut, hand kettled, hand crafted. That means no industrial collection or processing. The Real Raw Sugar cane sugar retains the natural characteristics, knows as “terroir” (pronounced; ‘ter-war’). This means a product of nature retains its taste from the soil, climate, and region from whence it came. When white, turbinado, and brown sugars are centrifugally refined the good is thrown out with the bad. That includes the naturally occurring vitamins, minerals, and amino acids.


We have food and beverage product companies, retailers, trained gourmet and farm-to-table chefs and home users using The Real Raw Sugar's cane sugar for:
  • Beverages:

    Espresso, Coffee, & Tea (iced and hot), Smoothies & Blended Juices, Chai, Guarapo, Agua Panela, Alcohol Drink Mixing, Moonshine!
  • Cooking & Baking:

    Chocolates, Sugar Cookies, Breads, Desserts, Waffles.


"We have seen a huge difference in our products since we converted. It's visual and taste both which is pretty amazing."em>

Nate, Head Butcher

BLACKBELLY Restaurant, Bar, Butcher, Boulder, Colorado.

Owning Portland's oldest coffee house, we always look for the cutting edge. We gave Panela a 30 day trial placing it beside white processed sugar and "Sugar in the Raw". At the end of three weeks, processed sugar usage dropped to less than 25% of previous months. We had a week of no Panela ( did not anticipate the demand!). Customer feedback was overwhelming. We brought it back, dropping our "raw" sugar from our offerings, seeing white processed sugar usage drop to almost nil ( knocking out two cost items from inventory). Saving money, enhancing our great coffee, servicing our customers ( not mentioning the health benefits!). Panela .... One reason we will remain Portland's oldest coffee house.

Rand Klemp, Majority Shareholder, COO

Anna Bannana's NW Portland, Oregon

"Since we've started using Panela Sugar at our coffee shop we have seen an increase in customer satisfaction as well as customer loyalty to Panela Sugar."

Andy Bauer, Owner

Profile Coffee Roasters, Elysburg, PA.